Born Of Frustration.
This was impossible to chose between those two sleeve arts, so this is why it has become a 7-inch combo, including two different b-sides that the cover model particularly likes.
Those two sleeves appear to be more punchy than the very first version of the cover, which was made at the beginning of the project in July 2016.
Partly produced by Youth, Steve Chase and the band, the first half of “Seven” is James at their blistering best. The addition of Trumpet playing Andy Diagram adds to the plunging pop surge of the opener “Born Of Frustration”, and Tim Booth yells out insecurities with abandon, employing lines like “I don’t need a shrink, but an Exorcist”.
Starring James Callahan as cover model, Born of Frustration was initially the second single off the Seven album released a couple of weeks before the album itself. Weighing in at over five minutes and containing Tim Booth yodelling and a “la, la, la, la” refrain that brought comparisons with Simple Minds “Don’t You Forget About Me”, it was the one song that the critics felt justified all the stadium-rock accusations thrown at the band at the time. It was for sure a bigger more ambitious wide-screen sound that James had never previously achieved and that in many quarters was seen as a crime against indie music.
The video to the single was filmed in the Los Angeles desert. Larry was replaced by tour manager Richard after being mugged within hours of arriving in America. It was as epic as the single itself, culminating in an image of Tim on top of a mountain, arms aloft and lit up from behind like a religious icon.
The original cover artwork was James most ambitious for years. John Carroll, responsible for the sleeves of James II, Chain Mail and So Many Ways produced a watercolour which was every bit as complex and involving as the record itself.
The single entered the charts at a disappointing number 13 in a relatively quiet period for singles, although the imminent album release would partly explain that. Another Top of the Pops appearance ensued, but as was becoming the norm, the single went down rather than up the charts in the second week.